Filed under Freelance Graphic Design VIDEOS
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www.cloverroad.ca Take a journey into the mind of a graphic designer (Robert Scozzari of Clover Road) as he develops a logo identity for a client. The video explores the process from the initial stage of type study to the final completed logo. … logo identity branding business typography process
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So many of the drafts could have been perfect as the final logo. So much of this process is the almost random feelings if the artist or client.
I havent started anything with a pen and paper since I was in high school, I do occasionally step away from the computer midway and sketch stuff out, but its much simpler to just bang out quick stuff to get ideas flowing in AI then on paper, at least personally.
aka “im 35 + years old wah wah”
Where are the sketches? Design starts with thumbnails of concepts first, not straight to the computer. These are all very Web 2.0 like, but i it were to start on paper with pages of concepts, something more solid might be found.
Thanks for an EXCELLENT video on the creative process of a logo.
This is so much more worth it than any tutorial on the web.
very nice
NICE
0:40 <– I LOVE THAT SHAPE