Product Description
For sophomore/senior-level courses in Graphic Design. Structured to follow the process that nearly all designers use in communication design, this innovative workbook clearly presents and analyzes the universal elements of graphic design that transcend period and style and that are necessary for the creation of “good design.” Each chapter addresses a single element, demonstrating how the element can be used in actual projects, and showing how creative and practical decisions are made in response to project requirements and parameters-with an emphasis on achieving a balance between individual creativity, utility, and responsibility to the client. Example projects featured throughout have been gathered from outstanding contemporary graphic designers, as well as museums and private collections, and represent a diverse range of communication formats (e.g., posters, covers, catalogs, etc.)-executed in a rich sampling of media. Chapters can be used as the basis for actual design projects.
Graphic Design: Vision, Process Product
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Louis Ocepek is a designer’s designer. He’s a painter that designs, a designer that teaches, and a teacher that writes. In short, he’s a true Renaissance Man. His method, craft, teaching, and art have been the inspiration for some of the greatest designers around the country. I’m proud to say I was Louis’ student at New Mexico State University. For me and my fellow NMSU design grads it’s a mark of pride to work under one of our time’s greatest designers. Now, he’s chosen to pass on his knowledge in the form of this great book. If you were looking for the best way to know the design techniques of the masters — you’ve found it. -Michael Critz, Art Director, KVIA-TV ABC-7 El Paso, TX
Rating: 5 / 5
This text was very useful in a graphic design class I recently took. Color and black & white illustrations or images, explanations were easy to understand, and fairly good read. This is not a how-to book, but a good reference for the foundation of good design. I would recommend it to anyone who wants to learn about the history of graphic art, and how those actions are still in active use today.
Rating: 4 / 5