It happens all the time to me. I get a phone call from someone who is after some graphic design sydney work and they then proceed to tell me wat they are willing to pay for some logo design or brochure design work that they need for their new business. In some cases and Im happy to say this is the exception rather than the rule, they try to bargain me down in price sighting the case that they have just spoken to a company who they found online who will do a logo for XXX amount of dollars. What they fail to realise or understand is that designing a logo takes time, dedication, reserach and skill to clearly communicate your business message in one identity. Hours upon hours are spent in the initial design phase as well as to/fro with the client to get the look and feel of the logo just right. If we were to spend the time that these people were willing to pay for the design then we would only be spending 2 or 3 hours on this project and the client would have a poorly designed logo that did not clearly articulate the business image.

This can also be said of the website design sydney scenario where people are willing to only part with a small some of money and then expect us to put in extensive hours to create a stunning web design for them. Its these unrealistic budgets and public attitudes about designers that really force the revenue out of the industry. remember its better to pay for a top quality design than put the money into a new office coffee table that only you and your staff with probably ever see.

Hopping mad designs ( www.hoppingmad.com.au ) is a graphic design and website design + web development studio based in Sydney




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