Graphic design studies ? The basics of graphic design ? secrets of successful design

 Graphic design studies – The basics of graphic  design – secrets of successful design

It is false to assume that computer graphic design is all about putting elements next to each other. Successful design starts and is based on knowing the theories and rules of right design. The principles discussed below should help designers to create a dignified, energetic design.

Rules for good graphic design:

1. Graphic balance
One of the main rules for good design is keeping a graphic balance. Paying attention to the weight of the elements in the space we created, seeking to achieve symmetry and consistency between the elements. Symmetrical balance will contribute to design the right flow and peaceful atmosphere and will create visual calmness in the viewer mind. Those will attract the
attention to our design.

2. Continuous visual rhythms
It is important to find the elements you need for the design and than find a way to repeat them in order to achieve continuity or continuous rhythms. The repetition makes a structure of order and a sense of consistency. Continuous visual rhythms in transparency are the background and base of the whole design.

3. Proportions, highlights and scales in graphics
Proportions, highlights and scales set the relationships between the graphic elements. We have to keep the right proportions of photos especially when scaling up or down, in order to maintain the original graphic design and so the scaled photos will fit in proportionally. Highlights of an object in the design are given if we want to draw the viewer attention to the specific element.

4. Dynamics and toning
Dynamics and toning allow the best balance for the design rules. They can affect the depth of the objects by shading or hiding. Balanced dynamics create an elegant and affective energy between the elements