Branding / Logo Design
Branding / Logo Design
Reaching your target audience in terms of fulfilling their needs and causing an impact can be achieved if they can easily identify with the product or service you are providing them. Many businesses are increasingly aware of this and realise the importance of their company brand has in capturing and maintaining the attention of their customers.Some companies do not express any brand values with any form of consistency and their product or service may not function to create more of an awareness of the brand itself.
So why is the brand…
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It is totally undeniable that internet is something which can make the best combination of business and technology. Not only business, all the other aspects existing in the world are also not exceptional to internet. It clearly dignifies the word, ‘World Wide Web’.
With the help of internet it is now easy for various business houses to dominate each other in the online market as well. A large number of small scale businesses also try their luck online. With the help of internet they get an opportunity to knock the door of the customers with some of the…
Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle.
Balance Visual balance comes from arranging elements on the page so that no one section is heavier than the other. Or, a designer may intentionally throw elements out of balance to create tension or a certain mood.
Proximity / Unity Observe a group of people in a room. You can often learn a lot…
Corporate Identity? Surely It’s Just A Name & A Business Logo Design! Well, I tend to disagree. To me, a corporate identity is not only the visual representation of a business (name, tagline: value proposition in minimal number of words, logo design, corporate colors and typeface), but also its philosophy and its values. In today’s world, we are all bombarded with information, every waking minute. Globalization increases competition, products are interchangeable, and new products come to the market at an ever faster rate. Every business is competing for our attention. To get noticed in the…
The advertising school of thought suggests, “If the customer has heard of you, you’ve done our job.” This is what is known as “Branding”. It is the messaging work a company does to encourage consumers to feel a certain way about their product. From touchy-feely character attributes to laundry lists of product features, it’s a marketer’s job to help you assimilate these ideas. The goal of all branding is to create an emotional tie between your clients and you. Branding isn’t simply slapping a logo on a hat or coffee mug. It’s the whole package of attaching a unique…
Whether you are starting a new business, or getting an online presence for your existing business, it could be time that you take a long hard look at your business logo. Why is that little image that appears everywhere so important? Well, here is one good reason.
See your logo as part of corporate communications. That means besides being just a pretty picture that just sits there and do nothing, see it as a communication tool. Your logo appears in so many places that it’s for people not to notice it. It’s found on office stationery, invoices, purchase…
Droid? You may be asking yourself what it is and what all the fuss is about. Google has been in the works to perfect their newest innovation in font and logo design for the future and are now ready to present it to the public.
Droid is aptly named because with its formation and innovative fonts it has become the greatest rival to Apple’s iPhone, Android. This special font was created with the collaboration of Google and Ascender, a company based in Illinois that has made logo designs and fonts its specialty. Ascender has created unique fonts and logo…
Most of us think a logo is just simple thing. However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It will give a silence message to the management of a company. It also speaks to it’s customer about the company and products or services. Brand image is so essential in business which often the success of a product depends solely on it.
Besides, a logo is used as identification of company, with…
Text-Based Logo Design
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo design actually explains it all.)
A Text-Based corporate logo design is…
First, let us examine what a logo means to the business. A logo is a graphic representation of what the business stands for. Every business has a mission statement and a vision. How do we communicate these messages to our customers? There are many different ways to do so but obviously, a logo is a very effective way. How can a logo communicate such strong messages?
A logo becomes a communication medium when it is used in print. Chances are, you will want to get your logo printed on invoices, work orders, purchase orders, office stationery, and publish…