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Color is often the first quality of a product to attract the attention of a consumer and stimulate his imagination. Whether soothing or agitating, cheering or depressing, color certainly demonstrates the ability to provoke sentiment. This book sets out to demystify the arresting powers of color and how they are successfully used in today’s complex world of marketing. As one of the essential elements of visual communication, color can be the singularly defining factor in the short- and long- term effectiveness of a brand. Covering all aspects of corporate identity from logos, stationary and business cards to websites,…

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Yes Logo: 40 Years of Branding, Design & Communication by Michael Peters chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Peters began his venture into graphic design at London College of Printing, continuing his studies abroad at Yale, where he was tutored by such greats as Paul Rand, Herbert Matter and Alexej Brodovitch; he was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was at the time a mecca for the creative marketing profession. He returned to London and set…

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Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do and How They Do It presents twelve case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes…

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Learn more at: ]]> http://www.fastcashdesign.com/2010/11/identify-building-brands-through-letterhead-logo-and-business-cards/feed/ 0 http://www.fastcashdesign.com/2010/10/tres-logos/ http://www.fastcashdesign.com/2010/10/tres-logos/#comments Thu, 28 Oct 2010 11:46:24 +0000 David Montgomery Jr. http://www.fastcashdesign.com/2010/10/tres-logos/

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Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand’s identity and philosophy.

Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring…

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With a new look and editorial approach, Los Logos: Compass remains the authoritative reference on contemporary logo design.

Like its predecessors, Los Logos: Compass offers a definitive overview of current developments and advancements in logo design the creative discipline that shapes the identities of brands, companies, and individuals.

Comprised of 304 pages, and in a larger format than used in the past, Los Logos: Compass offers a rich, high-quality selection of up-to-the-minute logos that readers have come to expect. But the focus of the publication has been further
sharpened from a comprehensive documentation to a competent classification of…

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Often deceptively simple, the task of a logo is hardly ever an easy one—via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.

Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Learn more at: Los Logos

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The Big Book of Logos 5 continues the tradition begun in 1999 with David E. Carter’s original Big Book of Logos. Thousands of the best logos and trademarks in use in the world today have been collected and published within the pages of this series.

Chosen from the Logo 07 competition, both international and American firms are represented here and contribute a profusion of styles and images to the book’s vast content.

A designer who wants a reference to help jumpstart the process of creating identities will find in The Big Book…

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