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Free eBook: Why Design Stopped Being Special, And How This Feeds Free Pitching

David Montgomery Jr. — Fri, 20 May 2011 14:10:59 +0000

DESIGNERS have to shoulder much of the blame for the widespread practice of spec work and the profession’s plummeting prestige, a new report concludes.

Spec work (or free pitching) is the practice of providing design expertise free of charge, and it is fast becoming the de facto way worldwide of winning new design clients. A report from UK design marketing consultancy, Zyzzyva, says that ineffectual marketing by designers is the key driver of the spec work culture.

“Free pitching and spec creative across English speaking territories is being fuelled by an over-supply of identikit designers,” says Sean Ashcroft, managing director…

Free eBook : Adobe After Effects CS5 Visual Effects & Compositing Studio Tecniques

Peter Gallagher — Fri, 22 Apr 2011 20:56:57 +0000

This book is about creating visual effects–the art and science of assembling disparate elements so that they appear to have been taken with a single camera, of making anordinary shot extraordinary without making it unbelievable. The subject matter goes deep into core visual effects topics–color correction, keying, tracking, and roto among them–that are only touched on by other After Effects books, while leaving tools more dedicated to motiongraphics (Text, Shape layers, many effects, and even a few specialized tools such as Motion Sketch) more or less alone…

Modern Website Design (Free eBook)

Lauren Chambers — Fri, 15 Apr 2011 21:16:45 +0000

Modern Website Design is a quick, visual display of tips and techniques for web design. Learn the fundamentals of modern website design from Chaya Brian Carvalho, CEO & MD at BC Web Wise.

Free Report – 16 Ways to Market Your Freelance Graphic Design Business

David Montgomery Jr. — Fri, 01 Apr 2011 13:38:35 +0000

What could be scarier than leaving behind the safety net of a full-time job to start your own freelance graphic design business? A Bureau of sudy found that only about two-thirds of startup business survived their first two years, and less than half made it past four. If you want to see your new freelance design business survive and thrive, you can’t ignore opportunities to market yourself in the industry. The following are 16 simple things you can start doing today to build a strong client base.

Design Literacy Understanding Graphic Design (Free E-Book)

David Montgomery Jr. — Fri, 04 Mar 2011 20:05:34 +0000

Understanding Graphic Design serves as an alternative to the omnibus compilations that reduce graphic design to just so much visual noise, and examines a variety of individual objects, focusing on their signiﬁcance in the broader histories of graphic design and popular culture. Although graphic design can be deﬁned as critical masses of form and style that shift according to the dictates of the marketplace, an understanding of a singular work or genre of works analyzed through objective and subject criteria can be useful in determining how individual designers have made graphic design function over time.

Design Literacy Understanding Graphic Design…

(Free Report) – Everything You Need to Know about Graphic Design

David Montgomery Jr. — Sun, 23 Jan 2011 22:15:06 +0000

Graphic designers use color, type, illustration, photography animation and
various types of layouts to create visual solutions to communication problems. They work with print, electronic, and in media. Graphic designers work on layouts for magazines, newspapers, reports, journals, and other publications.They may also work to design and build displays, signs, packaging, brochures, and logos for various companies.

Does Crowdsourcing Commoditize Freelance Expertise? (Free Report)

David Montgomery Jr. — Tue, 11 Jan 2011 21:15:04 +0000

As crowdsourcing — the act of taking a jobtraditionally performed by a designatedagent and outsourcing it to a large group of people — goes mainstream, there’s aheated debate going on about whether thepractice commoditizes expertise. The mostrecent crowdsourcing trend is sites thatcurate crowds of freelance experts to attackcomplex tasks that require specialized knowledge.

Introduction to Graphic Design (Free E-Book)

David Montgomery Jr. — Wed, 22 Dec 2010 18:05:53 +0000

INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, UNITY,
CONTRAST, EMPHASIS, LINE, AND COLOR

PRINCIPLES OF GRAPHIC DESIGN (free e-book)

David Montgomery Jr. — Mon, 23 Nov 2009 14:26:38 +0000

PRINCIPLES OF GRAPHIC DESIGN (free e-book)

I just collected the data from respected sites about the “Principles of Graphic designing.” I hope the details will do better work for a beginner in designing.

GRAPHIC DESIGN FIRM MARKETING PLAN (free e-book)

David Montgomery Jr. — Mon, 23 Nov 2009 14:12:47 +0000

GRAPHIC DESIGN FIRM MARKETING PLAN (free e-book)

This is a complete marketing plan example for a graphic design business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software.