Designing Brand Identity: An Essential Guide for the Whole Branding Team
Praise for previous editions of Designing Brand Identity:
An inspiring and powerful toolkit.
The Marketer
Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning
Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap
A valued reference book for all members of the branding team.
Communication Arts
Product Description
Who are you?
Who needs to know?
Why should they care?
How will they find out?
In a densely crowded marketplace, corporations, organizations, and even individuals look for ways…
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ISBN13: 9780321660763
Condition: New
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Product DescriptionThere are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to…
Product DescriptionA selection of the best brand design works of 2008 from around the globe, including more than 200 case studies and over 420 individual visual works, with brief texts exploring in detail the concept of each work. Featuring an international roster of designers, design institutes, and design studios and companies, ranging from the U.S. to Europe, from Japan to Korea, from Russia to India. The international works span interdisciplinary design practices in logo design, brand images, visual design, typography and vector graphics. An essential and boundless resource for all enthusiasts of the design industry.
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