Designing Brand Identity: An Essential Guide for the Whole Branding Team
Praise for previous editions of Designing Brand Identity:
An inspiring and powerful toolkit.
The Marketer
Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning
Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap
A valued reference book for all members of the branding team.
Communication Arts
Product Description
Who are you?
Who needs to know?
Why should they care?
How will they find out?
In a densely crowded marketplace, corporations, organizations, and even individuals look for ways…
Full Story »
Understanding Adobe Photoshop CS5: The Essential Techniques for Imaging Professionals
If you’re pursuing a career in digital imaging or design, or you’re already working in the field, Adobe Photoshop is a tool you need to master. This book covers the core image editing techniques in Photoshop CS5 that a professional truly needs to know to succeed. Learn the basics—from acquiring and editing images to making selections and image enhancements to using more advanced features such as layer styles and layer masking. Richard Harrington offers the essential techniques needed to advance your career with a focus…
One of the toughest challenges facing any designer is the web page. There are perhaps millions of pages in the World Wide Web all jostling for attention. The question that is foremost is how you as a designer can make a difference.
Study the subject being featured. Visit as many sites as possible that cover the same as well as related topics. Make a list of what works and what doesn’t. Avoid using a design that is going to be uniform with others. Unless your pages are distinctive they are not going to work.
Try and avoid run…
ISBN13: 9781600610479
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product DescriptionThis one-stop resource book for students of graphic design structured around five progressive sections–principles, elements, process, applications, and employment–is guaranteed to give creatives a thorough grounding in designing and producing their own work.
From the basic principles of good design and the specific building blocks of graphic design to research methods and best practice in project management, readers will learn about the wide ranging areas of design,…
ISBN13: 9780321590947
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product DescriptionInDesign CS4 is more than just a page layout tool; as part of Adobe’s new Creative Suite 4, it’s a key component of an overall design workflow that lets users work seamlessly among all of their graphics applications to create spectacular layouts. Work faster, create more is what Adobe wants users to do with InDesign, and this info-packed guide lets users get right down to doing just that…
Product DescriptionNot a graphic designer? Not a problem! Whether the project’s a birthday card, a poster, or a flier, Graphic Design for Nondesigners is here to help. Twenty step-by-step projects for designing everything from Web sites to business cards to T-shirts are accompanied by a clear and concise initiation into the basic principles of graphic design—including the effective use of space, color, and type—presented in a way that’s easy for anyone to start applying right away. Armed with this essential primer, nondesigners will have everything they need to go forth and create effective design with polish, panache, and grace.…
Product DescriptionBuild your InDesign expertise,one technique at a time. In Adobe InDesign CS3 How-Tos, authors John Cruise and Kelly Kordes Anton bring you 100 carefully selected techniques to help you get right to work in InDesign, the world’s most powerful page layout program. Their strategy is to focus on those features you’re most likely to use, showcasing each in a clearly explained, well-illustrated, stand-alone technique—complete with a relevant hint or two. These bite-sized lessons offer a great way to learn just what you need to know when you need it, exploring the program in a way, and at a…
