Free eBook: Why Design Stopped Being Special, And How This Feeds Free Pitching
DESIGNERS have to shoulder much of the blame for the widespread practice of spec work and the profession’s plummeting prestige, a new report concludes.
Spec work (or free pitching) is the practice of providing design expertise free of charge, and it is fast becoming the de facto way worldwide of winning new design clients. A report from UK design marketing consultancy, Zyzzyva, says that ineffectual marketing by designers is the key driver of the spec work culture.
“Free pitching and spec creative across English speaking territories is being fuelled by an over-supply of identikit designers,” says Sean Ashcroft, managing director…
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by Brian D. Scott -
Your clients are the bread and butter of your graphic design business. Make sure you treat them well. When you talk to your prospective clients, make sure you speak to them in a pleasant voice and in an upbeat tone. Maintain a positive attitude, but do not take their inquiries for granted. Remember, potential clients can change their mind about you in a split second.
More importantly, always make sure you show present clients how much you appreciate them. Your regular clients are the backbone of your business, and without them you would go under.…
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Let’s say you work for a local graphic design company and you are in the middle of bidding against a couple dozen competitors for a large design project. However, there was a catch – they had just several days to finish everything. The very short time provided for the creation of the proposals almost necessarily meant that the final product would suffer in quality.
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If you’re a creative person, there is variety of artistic job ideas to do from home. You can find these freelance jobs on various niche boards or you can start your own home based freelance business.
Photography
So you’re a stunning photographer with a keen eye for creating beautiful images. Your photo taking skills are unique and they tell a story. You can take your talent and work as a freelancer or turn it into something more like starting your own home based specialized photography business.
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