Designing Brand Identity: An Essential Guide for the Whole Branding Team
Praise for previous editions of Designing Brand Identity:
An inspiring and powerful toolkit.
The Marketer
Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning
Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap
A valued reference book for all members of the branding team.
Communication Arts
Product Description
Who are you?
Who needs to know?
Why should they care?
How will they find out?
In a densely crowded marketplace, corporations, organizations, and even individuals look for ways…
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ISBN13: 9781592534418
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.
Through real world
…
ISBN13: 9781592532797
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer’s attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.
Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful
…
Like every person having his/her own distinct signature on papers, every company also has its unique logo speaking about the company’s real identity in a global environment. Such a logo can go onto revealing many things apart from mere identity creation for the company. The company’s stand in the market, how it has been able to woo customers for years or say for decades, every bit of information can be felt just by having a look at the company logo. A company logo brings to your mind the true image of a company and the specialty area where it…
