Corporate Identity? Surely It’s Just A Name & A Business Logo Design!
Corporate Identity? Surely It’s Just A Name & A Business Logo Design! Well, I tend to disagree. To me, a corporate identity is not only the visual representation of a business (name, tagline: value proposition in minimal number of words, logo design, corporate colors and typeface), but also its philosophy and its values. In today’s world, we are all bombarded with information, every waking minute. Globalization increases competition, products are interchangeable, and new products come to the market at an ever faster rate. Every business is competing for our attention. To get noticed in the…
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Product DescriptionVital strategies for creating and maintaing brand identity
With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama ‘08 Election Campaign, The Museum of Art and Design, and New York’s bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.
Brand Identity…
Product DescriptionFirst impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand.Visual identity turns the idea, concept and attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended audience and consumers from logos to the manufactured public image of a company, from icons on paper and on the screen to concept buildings and created environments.Be it the visual identity for fashion branding or traffic signals, service industry manifestations or restaurants…
Product DescriptionDesigners help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence? Letterhead systems are integral to how companies express their identity, and designers are faced with the challenge of constantly finding new approaches to this common identity dilemma.
Designed to “jump start” designer’s creative juices, this collection of the latest, hottest letterhead, business card and logo design from 96 design firms provides them with a bounty of inspiring…
Product DescriptionOffering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2. All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.
Brand Identity for Television: With Knobs on
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Identity 2.0 looks at current and future issues that influence businesses, institutions, and service-oriented organizations. The book connects identity as the driving force behind everything from innovation and change processes to social and economic topics—all illustrated with case-studies and opinions of creative and business companies.
Identity 2.0
I have a project for my graphic design degree where we are put in teams of 6 and have to work together to produce an A2 board for each person, depicting their identity/personality. Everyone must work as a group and produce equally high quality work for everyone to pass. This has it’s problems. Can anyone suggest ways to help encourage everyone to work together and turn up to all arranged meetings, and also ideas as to how to go about making a team identity and the A2 boards, a little out of the ordinary?
Also, how would one go…
www.studio98designs.com A corporate logo design created by Studio98. A custom logo is one element of Studio98’s Custom Corporate Identity package.
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Product DescriptionToday’s consumer is blitzed with millions of images every day. Companies hoping to grab that consumer’s attention need a memorable, eye-catching identity that will make a favorable and lasting impression in the consumer’s mind. That formidable job falls to graphic designers and advertising executives. This original book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd.
Author Cheryl Dangel Cullen argues that identity design in general has evolved from a straightforward exercise in communicating a company’s message to a…
Fantastic, affordable logo design and stationery design by The Logo Design Man. Based in Ramsgate, UK, we have over 17 years’ experience of creating logos for individuals, small to medium sized enterprises to larger established companies. Get in touch to discuss your project. We tailor our prices to suit your needs and budget.
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