The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
ISBN13: 9780393732078
Condition: New
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Product DescriptionHailed by one reviewer as the creative business “bible,” and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on…
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Product DescriptionThere have been plenty of books written on logo design, but few are devoted exclusively to designing logos for small businesses—the largest sector of the business economy.
This second outstanding book by designer Dan Antonelli helps designers address this growing market and deliver effective designs for small businesses. Dan explores the thinking behind over 175 logo designs by several top designers. His concise explanations help you improve your design skills quickly and show you how to reduce the time spent on each design.
If you’ve ever asked questions like, “Corporate logos rely on simple graphics, but wouldn’t my…
Product DescriptionIn Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the “big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn’t about…
Product DescriptionSmall Graphics provides hundreds of ideas for making effective design use of even the smallest spaces. See how designers have successfully chosen their graphics and words to maximize impact in tiny places. This book contains more than 200 examples of logos, business cards, hats, premiums, identity systems, direct response marketing, point-of-purchase material, stamps, and packaging. There’s even a Web site billed as the “world’s smallest,” along with all sorts of promotional materials from design studios around the world. These projects are sure to inspire creative ideas so you’ll never have to wonder what could’ve been possible if you…
