Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Product Description
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the…
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Product DescriptionEdited by Lars Muller. 7.5 x 10.5 in. 415 illustrations
Learn more at: Josef Muller-Brockmann: Pioneer of Swiss Graphic Design
Product DescriptionCurrently, the region with the world’s highest density of high-quality designers is indisputably Switzerland. Swiss graphic design, which is traditionally sparing, is now becoming an international sensation: its designers know how to often take radical creative approaches that are, at the same time, not conceited and give a light impression. The designers’ creative approaches are then realized with expert craftsmanship and an obsession for detail. A further element that has helped the popularity of Swiss design a great deal is that its language of forms, which is often reduced, suits the Internet particularly well. For one, Swiss Graphic…
